Financial clarityfor digital advertising.
Accounting built for the way media spend moves. Accurate reporting, a month-end close that lands on time, and clear visibility into what is actually profitable.
Built to work with the platforms you already use
Revenue Is Up. Cash Is Tight. The Books Don't Explain Why.
In digital advertising, the business is usually not the problem. The accounting is. Receivables sit at net-60 while the platforms bill at net-30, and nobody is tracking the gap. Revenue recognition is a mess because gross versus net reporting never looks right. The monthly close runs weeks behind, if it happens at all.
And the moment a buyer, investor, or lender looks closely at the financials, the whole picture falls apart.
Cash That Moves Too Slowly
Your clients pay at net-60, when they pay on time. Google and Meta bill at net-30, or charge the card on file. That gap compounds fast, and most companies don't see the exposure until cash gets tight.
Revenue Recognition Confusion
Gross versus net. Platform numbers versus what actually gets billed. For digital advertising, getting revenue recognition wrong means your margins and your reporting are both off.
Monthly Close in Arrears
When the close depends on the founder, it runs late. When it runs late, leadership makes decisions on gut feeling instead of real numbers.
Books That Can't Survive a Deal
Overstated receivables, unreconciled accounts, and financials that have never been stress-tested. These are the things that kill deals.
We Work Exclusively with Digital Advertising Companies.
LedgerPropel serves one niche and knows it deeply. Digital advertising companies between $2M and $20M in revenue, past the point where part-time bookkeeping holds up but short of a full finance team.
Agencies
Revenue recognition, campaign-level profitability, and books that hold up at renewal time
Publishers
Platform reconciliation, payout tracking, and clean reporting across every revenue stream
Ad Networks
Multi-party settlements, partner reconciliation, and gross-vs-net clarity
AdTech Platforms
Complex revenue recognition, cash conversion analysis, and investor-ready financials
DSPs
Bid-level cost tracking, margin visibility, and acquisition-ready books
Know Where You Stand Before You Commit.
Every engagement begins with the LedgerPropel Financial Clarity Review. It is the fastest way to understand the real condition of your financial setup and determine what needs to happen next.
The LedgerPropel Financial Clarity Review
A fixed-scope, paid engagement that gives you a clear picture of where your books actually stand. You provide access to your financial system, and LedgerPropel delivers a findings report covering the state of your records, where the gaps are, and what it would take to bring them to a standard that holds up. This is not an audit. It is a focused evaluation designed to surface the issues that matter most. Every ongoing engagement requires this step first, because LedgerPropel does not take on work without understanding it.
After the Review
Cleanup and Correction
A one-time project to resolve what the review uncovered. Reclassifications, reconciliations, and historical corrections, scoped and priced based on the findings. Some companies need a week of work. Others need a month. The review tells you which.
Monthly Accounting and Controller Services
The core retainer. Consistent monthly close, full reconciliation, financial statement preparation, and controller-level oversight on a predictable cadence. This is not bookkeeping. It is the financial infrastructure your company runs on.
Acquisition and Growth Support
Due diligence preparation, financial modeling, and deal support for companies preparing to raise, sell, or acquire. Built on the clean books the monthly retainer maintains. When the conversation starts, your numbers are already ready.
Three Steps to Financial Clarity.
A structured process designed to get to the real picture fast.
Book a Consultation
A focused 30-minute conversation to understand your business, how the accounting runs today, and what is prompting you to look at outside support. No cost and no commitment. The goal is to determine whether there is a fit before anything is signed.
Complete the Review
A paid, fixed-scope engagement where LedgerPropel examines your books and evaluates your financial setup end to end. You receive a findings report with a clear picture of where things stand and a prioritized list of what needs attention. Delivered in days, not weeks.
Ongoing Engagement
If the review confirms the fit, the relationship moves forward. Cleanup first if the review calls for it, then a monthly retainer for consistent close, reconciliation, reporting, and controller-level oversight. The work compounds. Each month, the books get cleaner and the reporting gets sharper.
We Know Where Digital Advertising Books Break.
LedgerPropel comes from inside the digital advertising industry, not from a general practice that added ad tech to a long list of verticals. Our work is grounded in running accounting operations for agencies, ad networks, and publishers: closing their books on time, untangling their intercompany balances, and keeping their financials accurate enough to run the business on.
That experience taught us how these books fail. Receivables that age quietly while everyone watches top-line growth. Gross-versus-net revenue that no one can explain with confidence. Cash forecasts built on numbers nobody fully trusts. Closes that slip because the whole process lives in one person's head.
Strong companies are built on numbers that hold up in the Monday meeting, at the bank, and whenever opportunity shows up. LedgerPropel exists to make sure yours do.
Digital advertising
Every ratio, as reported and adjusted
Books closed and delivered
Expert Accounting Insights for Digital Advertising.
Practical advice on revenue recognition, cash flow management, and financial operations, written specifically for digital advertising companies. One email per month. No fluff.
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Everything You Want to Know Before Getting Started.
Answers to what most prospective clients want to know before booking a consultation.
Schedule a Complimentary Consultation
A focused 30-minute conversation to understand your business, how the accounting runs today, and what is prompting you to look at outside support. This is not a sales call. It is a fit check for both sides. You will walk away with a clear sense of whether LedgerPropel is the right match for your situation, and if it is, exactly what the next step looks like.
Schedule a consultation call
A few quick details so we come prepared. Takes under a minute.
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